Photographer: Nelwin Uy / Videographer: Ian Cruz Films / Venue: Privato Hotel / Set Design and Florist: Bluebarn / Props: Craftsmith / Cake Baker: Lovelots Cakes / Bride’s Dress:Julianne Syjuco / Bride’s Dress: Teena Sabrina Tan / Groom’s Attire: KC Leyco-Mempin /Groom’s Attire: Merger / Groom’s Ties and Cufflinks: Tieline / Makeup Artist: Ria Aquino /Hairstylist: Avril Seguin / Invitations Design: Natural Selection Design Co. / Invitations Printing: Kenneth Uy / Rings: Imelda’s Jewelry / Sound System: Sensitivity / LCD Projector:Metrotech / Photography Lights: Avenue Photo (ORION Professional Strobes, Merlin and Quasar Continuous Lighting Products) / Raffle Prizes and Demo Lenses: Lightroom Inc. (BlackRapid and Tamron) / Giveaways: Rummage PH (OTAA) / Female Model: Brenda Monteiro of IM Agency / Male Model: Laurens Tolenaars of PMAP / On-The-Day Coordinator: Joed See Events
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I had the privilege of being part of Bride & Breakfast’s Editorial Fest! There were three editorial setups and I designed invitation suites for two of them. I’ve been designing some wedding invitations for a bunch of friends when on a whim, I decided to show them to Janna of Bride & Breakfast. Our wedding was featured on their site a while back and if I wanted the opinion of someone who knew best about weddings, I knew I had to go to her!
I had no inkling it would lead to an invitation to take part in an actual Bride & Breakfast event! It’s a really new direction for me but I find that when people trust my bridal aesthetic, I really come alive and I get to stretch design muscles that I barely get to use. Janna gave me absolute free reign and amazing things happen when you let your designers go buck wild.
The theme for the Elopement Editorial was rustic and modern. Since elopements are more casual and laid-back, I decided not to be so stuffy with my designs but still insisted on maintaining a quiet elegance. Janna and the set designer loved the idea of combining geometrics and antlers and these were the designs that I came up with:
There comes a time in a graphic designer’s life when they get asked what their dream projects would be. I will always have a preference for pretty projects but every now and then, I proclaim stuff like, “I want to brand an airline!” Then you can replace “airline” with “city” or “esoteric shop” or “school” depending on the mood you find me in.
Then last year I got the last one, a medical school to be exact. I was tasked to rebrand FEU-NRMF, Far Eastern University Nicanor Reyes Medical Foundation.
For FEU-NRMF, they are coming from a rich history of medical education. They have been delivering quality education since 1971 and would like the new identity to communicate just that. We were in an interesting position because this was a family endeavor and it was the new generation that was approaching us. This meant that they also had the task of presenting and selling the work we do together to the patriarchs of FEU-NRMF.
To approach an older set of people with more conservative tastes and values, it was a good idea to study established educational leaders abroad and figure out how they did their own rebranding efforts. People with a more traditional leanings tend to trust more in strategies that have been tried and tested and are proven to be successes.
I gathered some schools and compiled a bunch of examples in a presentation. This way it’s communicating that we’ll be in step with what the big names are doing and the premise of the branding effort is to bring FEU-NRMF into the realm of schools with trusted names.
Johns Hopkins and University of Southern California (the rebranding was done by Pentagram) were just some of the examples I explored. I studied how they cascaded their identities to accommodate the schools under the main university, how the different name usages were executed, and how they branded the hospitals that were affiliated with the schools.
We subjected our clients to brand workshop sessions to build their identity platform. The process may change from client to client but the fundamentals will always be there: to figure out the visual driver and verbal driver so we can get the values and personality right.
For my first study, I was inspired by the imagery of classical academia. I wanted to use strong, imposing type and a distinct color palette. FEU-NRMF’s colors are green, black, and gold and I wanted to differentiate them from the old schools that are using green as their colors. For Study 1, I chose emerald green and created a straightforward seal that featured a caduceus and an oil lamp, the traditional symbols for medicine and nursing, respectively.
For every study, I also showed how to use the identity for the different schools and its hospital. The hospital had to be its own institution but it should be clear that it’s part of FEU-NRMF.
For Study 2, I took into consideration how the client said that the different schools had a lot of school pride and that whenever they had things like intramurals, they’d have a parade where each school holds up their banners. I ran with the shield imagery and figured out how I can make it richer in symbolism. I call Study 2 my “Harry Potter” study.
I went medieval on them and made their colors brighter. The idea was to go loud and proud with some fighting spirit. Then I made all the text in gold to emphasize elegance and excellence.
For Study 3, I went a more progressive route. I stuck to the traditional seal, but gave it an offbeat take with my color palette and type selection. I did away with serifs for this one and made the FEU-NRMF green a shade of fresh lime green. The message this study aimed to communicate is that FEU-NRMF is looking to the future, even as it’s rooted in the past. It communicates a message that its stockholders are investing in innovative methods and infrastructure.
Watch out for Part II where I discuss what direction they selected and how we developed the seal even further.
My good friend Bia Catbagan just premiered her labor of love, a short film called Letters to the Future. It’s a compilations of interviews with all sorts of twenty-somethings from Manila, ranging from blue collar service workers to young people working government.
It just premiered this week and I’m happy that a badge I designed for it is appearing in the promotional material. Bia wanted a look that was really millennial so I used Trend Sans, this friendly sans-serif font that totally encapsulates the millennial look.
Then these were the designs that didn’t make the cut:
There are still screenings this August 2, August 5, and August 9 at 8 pm at U-View, Fully Booked, Bonifacio High Street at 8PM. For ticket reservations, text Apa at 0998-977-2027.
Dado and Pia liked elements from all the studies. To start off our next round of revisions, we took away three things that they liked — the two bar icon from study 1, the use of Helvetica from study 2, and the awesome shade of blue from study 3.
Between the two color palettes that made the final cut, the navy blue won out for how crisp, reliable, and strong it looked.
Only it doesn’t end there. Your Label wanted to make the bars look more distinct and liked what we did with the study 2 icon (where there was a pair of scissors embedded inside). We would’ve gone with the study 2 icon but the cousins thought the scissors was too specific of a key visual for a mother brand. We decided to keep it for another use.
The challenge was to figure out something neutral that we can embed in the same way within the two bars.
We opted to go with a monogram and insert a “Y” and an “L” in. The effect made it look like threads woven in together, which reinforced the value of client and supplier coming together and working together, not to mention the thread also symbolizes Your Label as a supplier for the garment industry.
From there we started cascading the logo to other materials. Spot their sub brands Your Fabric, Your Laundry, and Your ID featured in their sales kit!
See the scissors from the original study 2? We ended up using it for Your Fabric and we had to think of other icons for Your Laundry (a laundromat) and Your ID (a supplier for corporate materials). Because Dado and Pia pay special care to detail, we also had to make sure that the icons for the sub brands follow the two bars AND form the same “Y” from the mother logo.
Here is the Your Laundry logo in action for a discount tag.
I also created graphics for Your Laundry’s laundry guidelines.